In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and other truths about modern-day B2B advertising and marketing. We review just how the purchasing trip is currently totally fragmented as well as the way that community building can assist marketing experts take back control of the … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and also other facts regarding contemporary B2B advertising and marketing. We discuss exactly how the buying journey is currently entirely fragmented and the way that neighborhood structure can assist online marketers take ba… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and various other facts concerning modern-day B2B advertising and marketing. We go over exactly how the purchasing journey is currently entirely fragmented as well as the way that area structure can assist marketing professionals… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and various other realities about modern B2B advertising. We talk about just how the acquiring journey is currently totally fragmented as well as the way that neighborhood structure can assist online marketers retake control of… Read More